I'm Afraid I'm Going To Have To Read One Of These

I failed miserably at reading How to Read a Book--maybe because I didn't know enough about reading to get through it.

So imagine my horror when I saw Learning How to Read Slowly Again in The New York Times (by way of ArtsJournal.com).The article discusses four articles on reading.

I may try Reading Like A Writer: A Guide For People Who Love Books And For Those Who Want To Write Them by Francine Prose. The New York Times' article says of her, "She also admits to a prejudice against using brand names in fiction. It’s the lazy writer’s way of placing a character or establishing a social setting."

Have I not said that here, probably a couple of times?